Boost Your Brand: Optimize Strategic Company Names

Boost Your Brand: Optimize Strategic Company NamesHey there, guys! Ever wondered if your company's name is actually helping or hurting your online visibility? In today's hyper-digital world, choosing a great business name isn't just about sounding cool or being memorable; it's a critical strategic move that can significantly impact your search engine optimization (SEO) and, ultimately, your brand's success. We're going to dive deep into **optimizing strategic company names for search**, exploring how you can pick a name that not only resonates with your target audience but also gives you a serious edge in search rankings. Think about it: a name is the very first interaction many potential customers will have with your brand, and if it's not set up to be easily found, you're leaving a lot of opportunities on the table. It’s not just about catchy jargon or fancy words; it’s about a calculated approach to branding that considers everything from keyword relevance to future scalability. This isn't just some SEO hack, folks; it's about foundational branding that *supports* your SEO efforts from day one. We’ll uncover how to ensure your name is not only unique and memorable but also *searchable*, helping you stand out in a crowded marketplace and attract the right kind of attention online. Get ready to transform your understanding of company naming from a simple creative exercise into a powerful, data-driven strategy that will boost your brand's digital presence and help you connect with more customers than ever before. Choosing the *right* name involves a delicate balance of creativity, market research, and understanding how search engines actually work. We'll explore this fascinating intersection, ensuring you leave with actionable insights to apply to your own business, whether you're launching a new venture or considering a rebrand. So, let’s roll up our sleeves and get into the nitty-gritty of making your company name work harder for you, making it a true asset in your digital marketing arsenal. It's time to stop guessing and start strategizing when it comes to one of your brand's most fundamental elements. Get ready to learn how a well-chosen name can be the silent workhorse behind your online triumph. This guide is your ultimate playbook for making that happen, ensuring your **strategic company name** becomes a beacon in the vast sea of search results. We're talking about a name that doesn't just look good on paper but actively performs in the digital arena, drawing in customers and building your brand's authority. Let's make sure your name isn't just a label, but a launchpad for success. It's all about making your identity discoverable and desirable, and that journey starts right here. Get excited, because we're about to unlock some serious SEO power with strategic naming! We will dissect the process into manageable steps, making it accessible for everyone, regardless of their technical SEO background. You'll learn the ins and outs, the dos and don'ts, and everything in between to empower your naming decisions. Let's get started on this exciting journey to naming excellence!#### The Crucial Link Between Your Name and Search RankingsAlright, let’s get down to brass tacks and talk about *why* your company name is such a big deal for your search rankings. It's not just a title, guys; it's a foundational element of your digital identity, and how well it's crafted can dramatically affect how easily potential customers find you online. When we talk about **optimizing strategic company names for search**, we're really talking about leveraging every possible advantage to ensure your brand pops up when people are looking for what you offer. Think of your company name as the digital fingerprint of your business. Search engines like Google crawl billions of web pages every day, trying to understand what each business is about so they can deliver the most relevant results to users. If your name clearly communicates what you do, or if it includes relevant keywords, you’re already one step ahead. For instance, if you sell artisanal coffee, a name like ""Bean & Brew Coffee Co."" immediately tells Google (and users!) what you're all about, giving it a clearer signal than, say, ""Vanguard Ventures."" The latter might sound sleek, but it gives zero clues about your product to a search algorithm. A well-chosen name can also help build authority and trust, which are huge factors in SEO. When your brand name is consistent across your website, social media profiles, local listings (like Google My Business), and online directories, it signals to search engines that you are a legitimate and established entity. This consistency creates a strong digital footprint, reinforcing your brand's credibility and boosting its perceived authority in your niche. Moreover, a name that's easy to spell, pronounce, and remember means people are more likely to search for it directly, leading to what we call ""branded searches."" These branded searches are gold for SEO because they tell search engines that your brand is gaining recognition and has a loyal following, which positively influences your overall ranking. It's like a snowball effect: the more people search for your brand name, the more visible you become, and the more authoritative Google considers you. So, when you're brainstorming that perfect **strategic company name**, don't just think about what sounds good; think about what *performs* well in the search landscape. This involves a delicate dance between creativity and data, ensuring your name isn't just a catchy label, but a powerful asset in your SEO strategy. We're aiming for a name that serves as an intuitive bridge between user intent and your business, making it incredibly easy for search engines to connect the dots. It’s about building a brand identity that naturally aligns with how people search for solutions, products, and services in your industry. This initial decision is far more impactful than many entrepreneurs realize, setting the stage for all future digital marketing efforts. You’re essentially laying the groundwork for how effectively your brand will compete online, making it absolutely essential to get this right from the very beginning. Remember, a memorable and SEO-friendly name is not just a dream; it's an achievable goal with the right approach and foresight. We’re aiming for a name that serves as an intuitive bridge between user intent and your business, making it incredibly easy for search engines to connect the dots. This initial decision is far more impactful than many entrepreneurs realize, setting the stage for all future digital marketing efforts. You’re essentially laying the groundwork for how effectively your brand will compete online, making it absolutely essential to get this right from the very beginning. Remember, a memorable and SEO-friendly name is not just a dream; it's an achievable goal with the right approach and foresight.#### Crafting Your Strategic Company Name: Best PracticesNow that we understand the deep connection between your name and search performance, let's talk about the real fun part: *crafting* that perfect **strategic company name**. This isn't just about pulling names out of a hat, guys; it's a methodical process that blends creativity with cold, hard data and a bit of foresight. The goal is a name that's not only memorable and unique but also inherently discoverable, acting as a powerful magnet for your target audience through search engines. One of the first things you need to consider when you're *optimizing strategic company names for search* is clarity and relevance. Does your name immediately tell people what you do or what problem you solve? While abstract names can be great for branding later on, for startups or businesses operating in highly competitive niches, a descriptive element can be incredibly powerful. For example, if you're a plumber in Phoenix, ""Phoenix Pro Plumbing"" leaves no room for doubt. It's direct, includes a location keyword, and describes the service. This kind of clarity helps both users and search engines categorize your business accurately, making it easier for you to rank for relevant local searches. _Availability_ is also non-negotiable. Before you fall in love with a name, you absolutely *must* check if the domain name is available, if it's taken on key social media platforms (think Instagram, Facebook, X, LinkedIn, TikTok), and crucially, if it infringes on any existing trademarks. A fantastic, SEO-friendly name is useless if you can't secure its digital real estate or if it lands you in legal hot water. Tools like ICANN Lookup for domains and trademark databases are your best friends here. Don't skip this step; it can save you a world of pain and rebranding headaches down the line. Remember, consistency across all platforms reinforces your brand and helps with SEO, so having the same name and handle everywhere is a huge win. Beyond direct relevance and availability, think about *memorability and pronounceability*. A name that's easy to say, spell, and recall is more likely to be searched for directly, leading to those valuable branded searches we talked about. Avoid overly complex words, strange spellings, or names that are difficult to articulate. The easier it is for a customer to tell a friend about you, the better! Finally, consider *future-proofing* your name. Will your name still make sense if your business expands its services or target audience? ""Laura's Laptop Repair"" is clear, but what if Laura starts repairing phones, tablets, or even smart home devices? A slightly broader, yet still descriptive, name might offer more flexibility for growth without necessitating a costly rebrand. Balancing specificity with potential growth is a crucial part of *strategic company naming*. It’s about being precise enough to target your initial market effectively, while also being expansive enough to accommodate future innovations or diversifications in your product or service offerings. This forward-thinking approach ensures that your chosen name remains relevant and strong, supporting your brand’s evolution rather than limiting it. So, take your time, brainstorm widely, check thoroughly, and choose a name that not only captures your brand's essence but also actively propels its presence in the digital search sphere. This thoughtful process, embracing both creative freedom and strategic discipline, is what truly sets apart the successful brands in today’s competitive online landscape. By investing in this initial naming phase, you're building a robust foundation that will serve your business for years to come, attracting a loyal customer base and fostering enduring brand recognition.#### Keyword Integration: Smart Ways to Weave in SEOWhen you're deeply focused on **optimizing strategic company names for search**, one of the most powerful techniques at your disposal is smart keyword integration. This doesn't mean stuffing your name with every keyword under the sun, which can sound spammy and hurt your brand. Instead, it's about artfully weaving in relevant terms that communicate what you do, helping both users and search engines quickly grasp your core offering. The trick is to be subtle yet effective, finding that sweet spot where your name is both descriptive and brandable. For example, if you run a vegan bakery, a name like ""The Flourish Vegan Bakery"" clearly states your niche while also sounding inviting and unique. The word ""Vegan"" is a crucial keyword for your target audience, and integrating it helps you rank for specific, high-intent searches. Similarly, for a tech repair shop, ""Circuit City Tech Repair"" uses a common industry term (""Tech Repair"") alongside a memorable brand name. It's about thinking: what are the *absolute essential* terms people would use to find a business like mine? And can I incorporate one or two of those into my name in a natural, elegant way? Another approach is to use a geographical keyword if you're a local business. We touched on this, but it's worth emphasizing. For instance, ""Boston Best Cleaners"" clearly tells potential customers in Boston that you offer cleaning services. This is incredibly effective for local SEO, helping you appear in ""near me"" searches. However, be cautious not to make your name too long or clunky. The ideal length for a company name is often debated, but generally, shorter, punchier names are easier to remember and type. If you have a longer name that integrates keywords, make sure it flows well and isn't a mouthful. Consider using a tagline if your name alone isn't sufficient for keyword integration. A tagline can be a powerful tool to complement your **strategic company name**, providing more descriptive keywords without cluttering your actual brand name. For example, your company name might be ""Elevate Digital,"" with a tagline like ""SEO & Content Marketing for Growth."" This allows your core name to remain sleek and brandable, while your tagline ensures search engines and users understand your services. Your tagline will appear prominently on your website, social media profiles, and marketing materials, giving you additional opportunities to signal your relevance. Finally, don't forget about variations. While your main company name might not contain *all* your desired keywords, your website's metadata, blog posts, and service descriptions will pick up the slack. Think of your name as the anchor, and your broader content strategy as the sails that catch all the other relevant search winds. The goal is cohesive relevance, not just keyword-stuffing your name. It's about a holistic approach where your company name works in concert with all your other digital assets to paint a clear, attractive picture for search engines and potential customers alike. This ensures that while your name is easily discoverable, the comprehensive information surrounding it provides all the necessary detail and depth for a truly effective SEO strategy.#### Brandability vs. Searchability: Finding the Sweet SpotHere’s a classic dilemma when **optimizing strategic company names for search**: should you prioritize brandability or searchability? It’s a tightrope walk, guys, and finding that perfect sweet spot is crucial for long-term success. A *brandable* name is unique, memorable, easy to pronounce, often abstract or creative, and stands out in the marketplace. Think ""Apple,"" ""Nike,"" ""Google."" These names don't explicitly state what the companies do, but they've built massive brand equity over time. On the other hand, a *searchable* name often includes keywords, clearly describes your service or product, and is designed to rank quickly for specific queries. Think ""San Diego Dog Walking Services"" or ""Affordable Laptop Repair NYC."" The challenge lies in balancing these two powerful forces. Early-stage businesses or those in highly competitive niches often lean towards more searchable names initially. Why? Because you need to be found *first*. If no one knows your brand, a highly brandable, abstract name might leave you invisible in search results. A name like ""Creative Web Solutions"" might be less unique than ""Veridian Dynamics,"" but it immediately communicates your service, helping you rank faster for ""web solutions"" related searches. As your brand grows and builds authority, you can pivot towards greater brand recognition. Over time, ""Veridian Dynamics"" could become a household name, but that takes significant marketing investment. For most of us, especially starting out, a blend is ideal. This is where the concept of a **strategic company name** truly shines. You want a name that has *some* descriptive power or keyword relevance, but also has a unique ring to it. Consider names that evoke an image or feeling related to your service. ""Harvest Fresh Foods"" is both brandable (evokes freshness, natural) and searchable (foods). It’s not just a collection of keywords; it has character. Another strategy is to combine a unique, brandable word with a descriptive one. For example, ""Zenith IT Services."" ""Zenith"" is unique and aspirational, while ""IT Services"" is a clear, searchable keyword. This provides the best of both worlds: a distinct identity and clear search relevance. Also, remember that your name is just *one* element of your SEO strategy. Even if your name isn't heavily keyword-laden, your website content, blog posts, product descriptions, and metadata will all provide ample opportunities for keyword optimization. Your name builds the foundation, but your content builds the house. The goal is to choose a name that supports, rather than hinders, your overall SEO efforts. Don't sacrifice all brand identity for the sake of immediate searchability, but also don't pick a name so obscure that no one can find you. It's about finding that sweet spot where your name is unique enough to stand out, yet descriptive enough to give search engines a clear signal of what you're all about, fostering both discovery and recognition. This delicate balance is what truly defines a successful, enduring brand in the digital age.#### Optimizing Search for Your Chosen Name: Post-Naming SEOSo, you've gone through the rigorous process of crafting your **strategic company name**, balancing brandability with searchability, and you've got a winner! Awesome, guys! But the journey of *optimizing search* for your name doesn't stop there. In fact, choosing the name is just the first, albeit critical, step. Now comes the work of actually making that name shine brightly across the vast digital landscape. This phase is all about executing a robust SEO strategy that amplifies your chosen name, ensuring it's not just a good name, but a *findable* name. First things first: your *domain name* and *social media handles*. These are your digital fingerprints, and consistency here is paramount. Ideally, your domain name should be your company name (e.g., yourcompanyname.com). If that's taken, explore slight variations, but always prioritize making it as close as possible and easy to remember. Similarly, secure your company name as your handle across all major social media platforms – Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, and any others relevant to your niche. This consistent branding across all digital touchpoints not only makes it easier for customers to find you but also signals to search engines that you're a legitimate, coherent entity, building your brand's authority. This consistency acts as a powerful signal for search engines, indicating a unified and authentic brand presence, which can significantly boost your rankings and establish your business as a credible source within your industry. Next, let's talk about *local SEO*. If your business serves a specific geographical area, this is absolutely crucial. Claim and optimize your Google My Business (GMB) profile. Make sure your business name, address, and phone number (NAP) are exactly the same across your GMB, website, social media, and any online directories (Yelp, Yellow Pages, etc.). This NAP consistency is a major factor in local search rankings. Encourage customers to leave reviews on your GMB profile; positive reviews, especially those that mention your services or keywords, are golden for local SEO. GMB also allows you to post updates, photos, and offers, which keeps your profile active and engaging. Beyond GMB, create profiles on other relevant local directories. Each listing, with consistent NAP information, acts as a citation, strengthening your local presence and helping Google verify your business. Remember, the more consistent and prevalent your business information is online, the more trustworthy and authoritative Google perceives your business to be for local searches. Furthermore, don't underestimate the power of *content marketing* in reinforcing your name. Even if your name is generic, high-quality content that consistently uses relevant keywords related to your services will help search engines understand what you do. Blog posts, articles, videos, and infographics that provide value to your audience can significantly improve your search rankings for those keywords, which will, in turn, drive traffic to your website, where your strategic company name resides. This content should also subtly incorporate your brand name, further reinforcing its association with your industry and expertise. Finally, monitor your brand mentions. Use tools like Google Alerts or social listening platforms to track when your company name is mentioned online. Respond to reviews, engage with discussions, and leverage positive mentions. This active engagement not only builds brand loyalty but also generates more signals for search engines, indicating an active and reputable business. By meticulously **optimizing search** for your chosen name through these multi-faceted strategies, you’re not just hoping for visibility; you’re actively building it, ensuring your **strategic company name** becomes a powerful, recognizable, and easily findable force in the digital world. This ongoing effort is what truly converts a well-chosen name into a high-performing asset, driving traffic and growth. So, keep pushing, keep optimizing, and watch your brand soar in search results. Your name is your flag; now, go plant it everywhere and make sure everyone sees it! Consistent and diligent effort in these areas will compound over time, establishing your brand as a formidable presence online and ensuring your carefully selected name achieves its full potential in attracting and engaging your target audience.#### Domain & Social Handles: Your Digital FingerprintAlright, guys, let's talk about something incredibly important for amplifying your **strategic company name** online: securing your domain and social media handles. Think of these as your brand's digital fingerprints – unique identifiers that are absolutely critical for *optimizing search* and establishing a cohesive online presence. The goal here is consistency and immediacy. Ideally, your primary domain name should perfectly match your company name. So, if your business is ""Apex Innovations,"" then ""apexinnovations.com"" is your holy grail. Why? Because it's intuitive, easy for customers to remember and type, and it immediately reinforces your brand. When people search for your company directly, having your company name as your domain makes it a no-brainer for them to find your official website. It adds a layer of professionalism and trust that can't be overstated. If your exact match .com is taken, don't panic, but do explore logical, close alternatives. Maybe a .co, .net, or a country-specific domain (.ca, .uk) if applicable to your business. However, always prioritize a .com if possible, as it's still the most recognized and trusted domain extension. Whatever you choose, ensure it's simple, memorable, and doesn't contain hyphens or numbers unless absolutely necessary for your brand identity. For instance, ""apex-innovations.com"" is okay, but ""apexinnovations.com"" is always better. Similarly, securing your brand name as your handle across all relevant social media platforms is crucial. If your company name is ""Urban Sprout Organics,"" aim for @UrbanSproutOrganics on Instagram, Facebook, X, LinkedIn, TikTok, and so on. This consistency makes it incredibly easy for customers to find you across different channels and helps build your brand's authority. When a user searches for your brand name, they should see consistent results across web pages, social profiles, and potentially even local listings. This unified online presence sends a strong signal to search engines that your brand is well-established and legitimate, contributing positively to your overall SEO. It's about creating a seamless user experience where your brand is instantly recognizable no matter where they encounter it online. This digital alignment is a powerful, yet often overlooked, aspect of **optimizing search** that directly supports the discoverability and credibility of your **strategic company name**. Without this foundational consistency, you're essentially making it harder for both humans and algorithms to connect the dots between your brand identity and your digital assets. So, after you’ve nailed down your perfect name, the very next step is to lock down these digital assets, securing your domain and social handles as part of your comprehensive strategy to make your brand omnipresent and easily accessible in the vast digital arena. Don't let someone else snatch up your ideal handle or domain; proactive protection here pays dividends in brand integrity and discoverability, ensuring your digital footprint is uniquely yours. It’s an investment in your brand’s future visibility and ease of access for your customer base.#### Local SEO & GMB: Dominating Your Local SceneAlright, let's zoom in on a powerhouse strategy for **optimizing strategic company names for search**, especially if you're a brick-and-mortar business or serve a specific geographical area: mastering Local SEO and your Google My Business (GMB) profile. Guys, this is where you can truly dominate your local scene and make your brand name synonymous with your services in your community. For local businesses, showing up in the ""map pack"" and local search results is often more critical than ranking nationally. And your GMB profile is the kingpin of local SEO. First, claim and verify your Google My Business listing. If you haven't done this already, stop reading and do it now! This free tool from Google is your direct line to appearing in local searches. Once claimed, your mission is to optimize it fully. This means filling out *every single section* with accurate, detailed, and keyword-rich information. Your business name needs to be exactly consistent with how it appears everywhere else online. This is called NAP consistency (Name, Address, Phone number), and it’s a massive signal to Google. If your **strategic company name** is ""Phoenix Pro Plumbing"" on your website, it *must* be ""Phoenix Pro Plumbing"" on your GMB, your Yelp profile, your Facebook page, and any other online directory. Inconsistencies, even minor ones, can confuse Google and hurt your local rankings. Beyond basic info, leverage all the features GMB offers. Upload high-quality photos of your business, products, and services. Post regular updates about offers, events, or new services. Enable messaging so customers can easily contact you. And critically, encourage customer reviews. Positive reviews, especially those that mention keywords related to your services (e.g., ""Phoenix Pro Plumbing fixed my leaky faucet quickly and professionally!"), are incredibly influential for local SEO. Respond to *all* reviews, both positive and negative, in a professional and timely manner. This shows Google (and potential customers) that you're engaged and care about your clientele. Local SEO isn't just about GMB, though. It's also about building citations – mentions of your business name, address, and phone number on other reputable websites and online directories. Think Yelp, Yellow Pages, local chambers of commerce, industry-specific directories, and local news sites. Each accurate citation strengthens your local footprint and tells Google your business is legitimate and relevant to local searches. The more consistent and numerous your citations, the better your chances of ranking highly in local search results. Remember to use your target location keywords (e.g., ""plumber Phoenix"") naturally throughout your website content and GMB descriptions. This reinforces your local relevance. By meticulously tending to your GMB profile and maintaining NAP consistency across the web, you're not just listed; you're actively *dominating* your local search landscape. This diligent approach ensures that when local customers search for the services you provide, your **strategic company name** is front and center, making it incredibly easy for them to find and choose you. This is how you convert online visibility into real-world customers, solidifying your brand's reputation within its community and driving sustained business growth. This dedicated effort makes all the difference in a competitive local market.#### Common Pitfalls and How to Avoid ThemAlright, guys, we’ve covered a lot of ground on **optimizing strategic company names for search**, but it's equally important to talk about the common traps and pitfalls that businesses fall into when naming or rebranding. Avoiding these mistakes can save you a ton of headaches, money, and missed opportunities down the line. Even with the best intentions, it's easy to make a misstep, so let's shed some light on what *not* to do. One of the biggest mistakes is choosing a name that's *too generic*. While incorporating keywords can be beneficial, going overboard and picking a name like ""The Best Pizza Ever"" or ""Quality Web Services"" can be problematic. These names might seem searchable, but they lack uniqueness and brand identity. They're hard to trademark, make it difficult to stand out in a crowded market, and often lead to poor domain name availability. More importantly, highly generic names might get lost in the sea of search results, as countless other businesses might use similar phrases. You want to be *distinctive*, not just descriptive. Another common pitfall is choosing a name that's *too complex, hard to spell, or difficult to pronounce*. Remember, ease of recall and communication is key. If your name has obscure spellings, uses special characters (which aren't allowed in most domains/handles anyway), or requires a linguistics degree to pronounce, you're making it harder for people to find you, recommend you, and search for you directly. For example, a name like ""XyloPhyte Solutions"" might sound unique, but many people will misspell ""Xylo"" or simply forget it, hindering branded searches. Keep it simple, clear, and phonetically straightforward. *Ignoring user intent and target audience* is another major blunder. Your **strategic company name** should resonate with the people you're trying to attract. If your target audience is young and tech-savvy, an overly formal or traditional name might fall flat. Conversely, if you're targeting a mature, professional demographic, overly trendy or slang-filled names could undermine your credibility. Always put yourself in your customers' shoes: what kind of name would they trust, remember, and feel good about engaging with? This alignment with your audience's expectations is crucial for converting search visibility into actual business. A very serious pitfall is *violating trademarks or existing brand names*. This isn't just an SEO issue; it's a legal nightmare. Before finalizing any name, conduct thorough trademark searches at both national and international levels, especially if you plan to scale. Overlapping with an existing trademark can lead to cease and desist letters, forced rebranding, and hefty legal fees. It can entirely derail your business, forcing you to scrap all your hard work on **optimizing search** for that particular name. This step, while seemingly tedious, is absolutely non-negotiable for long-term brand safety and integrity. Finally, failing to secure corresponding digital assets immediately after choosing a name is a huge mistake. As we discussed, if you pick the perfect name but then realize your desired domain name or social media handles are already taken, you're left scrambling. This can lead to settling for less-than-ideal alternatives, which fragments your brand identity and makes it harder for customers (and search engines) to find you consistently. Always check domain and social media handle availability *before* you commit to a name. By being mindful of these common pitfalls, you can navigate the naming process with greater confidence, ensuring your **strategic company name** isn't just a label, but a robust asset that avoids unnecessary hurdles and truly supports your brand's growth and discoverability in the competitive digital landscape. This proactive approach ensures your name becomes a launchpad for success, rather than a source of unforeseen problems, helping you establish a strong, protected, and highly visible brand identity from the get-go. With these insights, you're now better equipped to make informed decisions that will positively impact your brand for years to come. In conclusion, remember that while a clever or unique name can grab attention, a strategically chosen name that balances brandability with searchability, avoids common pitfalls, and is consistently optimized across all digital touchpoints is what truly sets a business up for enduring success in the online world. Go forth and name your brands powerfully and intelligently, leveraging every bit of knowledge gained here to ensure your name becomes a cornerstone of your digital triumph. You've got this! We've covered the critical aspects of naming, from the link between names and rankings to crafting best practices, integrating keywords, balancing brandability with searchability, and the vital post-naming SEO work, including domain/social handles and local SEO. By avoiding the common pitfalls, you're well on your way to a name that not only sounds great but also performs exceptionally in the vast digital arena. So, take these insights, apply them diligently, and watch your **strategic company name** become a powerful, recognizable, and highly effective force in your market. It's an investment that pays dividends, driving both traffic and brand loyalty for years to come. Your success begins with a name, so make it count!

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